Design4Kids Workshop 7 Scheduled for January 14 -22

Design4Kids workshops team talented, yet disadvantaged, youth with art, business, and communication professionals to work with local charities in solving design challenges. We are currently recruiting participants for the next workshop in beautiful Santiago Atitlan, Guatemala this January 2012.

Learn how you can participate by clicking on the Get Involved link. Learn about the January workshop by clicking on the Join the Next Workshop link.

Personal Logotype Design by Kevin

Outside view of trifolio design for Hospitalito Atitlan. When folded the far right vertical third becomes the front cover, the center vertical third is the back cover, and the left vertical third folds to the inside and is revealed when the braochure is opened.

Inside view of the brochure design for Hospitalito Atitlan.

Workshop Volunteer: Kitty Florido

[Nota: Una versión en español de este mensaje aparece a continuación.]

Hi, I’m Kitty Florido. Born and raised in Guatemala city, but always loved to travel. I’ve been working for the past 12 years as a graphic designer and photographer, working with clients in Central America, USA and Canada. Work has also getting me to travel quite much! Last year I went from New York, Mexico all the way down to Brazil. Even though traveling keeps me away from my beautiful Guatemala, I enjoy it and try to get as much goodness from the world to bring back home.

Last December, I was able to be part of the guest judges to the Design4Kids program, getting some feedback to the kids on their designs for their client, the Atitlán Hospital and the Diabetes campaign. Now, is June 2010 and I’m really happy to be part of Design4Kids once again. Unfortunately I won’t be able to be in Atitlán during the workshop, but I will get to work with the kids, along with Vanesa Juarez, to teach them about blogging, Facebook, Twitter, Flickr and what Social Media can mean for them.

The project ahead is big: FotoKids wants to publish a book! Social media can help in so many ways and the kids posting their experiences can make it happen! Thanks so much for this opportunity!

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Hola, soy Kitty Florido. Nací y crecí en la ciudad de Guatemala, pero siempre me ha gustado viajar. Por doce años, he trabajado como diseñadora gráfica y fotógrafa, trabajando con clientes de Centroamérica, Estados Unidos y Canadá. Mi trabajo, ¡me ha permitido viajar bastante! Durante el 2009, fui desde Nueva York, pasando por México hasta llegar a Brasil. A pesar que los viajes me tienen lejos de mi linda Guatemala, me encanta estar conociendo todos estos lugares tan increibles y agarrar lo mejor de cada uno de los lugares y llevármelo de regreso para Guatemala.

En Diciembre del 2009, tuve la gran oportunidad de ser una de varios jurados para el programa de Design4Kids, acerca del trabajo que hicieron para su cliente el Hospital Atitlán y el proyecto la campaña de Diabetes. Ahora, es Junio del 2010, y estoy muy contenta de volver a ser parte del programa. Lamentablemente, estoy fuera de Guatemala, pero voy a estar trabajando, junto con Vanesa Juarez, para enseñarle a los chicos acerca de las redes sociales: blogs, Facebook, Twitter, Flickr y lo que estas redes pueden representarles.

El proyecto que tenemos es grande: ¡FotoKids quiere publicar un libro! Las redes sociales pueden ayudar de tantas maneras diferentes, y los chicos poniendo actualizaciones de los avances van a hacer que todo suceda! ¡Muchas gracias por esta oportunidad!

Workshop Volunteer: Vanesa Juárez

Hi, I’m Vanesa, I will be mentoring the student bloggers of the next D4K workshop from abroad using the Internet to connect.

[Nota: Una versión en español de este mensaje aparece a continuación.]

I’m a graphic designer, born and raised in Guatemala. Two years ago  I moved to Mexico City, thanks to a scholarship I was granted from the Mexican goverment to guatemalan citizens,  to continue my education at Universidad Iberoamericana and I’m glad to be almost ending the graduate program on Design Strategy and Innovation.

As a graphic designer, I’ve worked mostly on press printed materials: branding, packaging, editorial, promotional and publicity.

During my last year at college i was a junior graphic designer at Tipos Diseño, and later I worked at Klaro Comunicación, as a senior, for over three years.

Right now I’m working on my thesis and my focus is on the link between creative professionals such as designers, and the entrepreneurs that work on social innovation projects such as D4K.  I believe that we have characteristics in common and complementary skills, like holistic thought, empathy, problem solving oriented, team work and much more.

We already know as a fact that design adds value to a Business and brings competitive advantage in the marketplace, but design as a tool for social change is still a not completely understood or applied method.

From my point of view, Design 4 Kids is an organization that understands how design can be applied to generate social change, and through the workshops they bring the tools to the kids, and the options for them to learn, grow and be creative people in charge of their own future. That is why I am so excited to be a virtual volunteer for the next workshop, It will give me the chance to learn from the kids and bring a bit of my knowledge to them.

Besides my thesis, I’ve recently been working on a research project of internet consumption in Mexico, as a part of a multidisciplinary team, where I am lucky to work with professionals from social sciences: anthropologists, ethnologists, communications and also from design: industrial and graphic.  We are conducting qualitative research, with user centered techniques, with the aim of proposing direct communication strategies on digital platforms.

What I have learned so far, from my experience on a personal and professional level, is that you cannot do things on your own, no matter what, you will always need a helping hand, someone to guide, teach and even ignore you sometimes, because that makes you stronger.

I truly admire the work Fotokids and D4K do together, because through this experience, the participants work as a team and share valuable knowledge, learn and grow. The kids get a lot from the creative professionals that teach them, but I dare to say that they learn too from the kids.

Thank you Jeff and the kids for the opportunity, this will be great!

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Hola soy Vanesa, estaré participando como voluntaria virtual para trabajar en equipo con los estudiantes del próximo taller de D4K.  Soy diseñadora gráfica egresada de la Universidad Rafael Landívar. Nací y crecí en la ciudad de Guatemala. Hace dos años me mudé a la ciudad de México, gracias a una beca otorgada por el gobierno mexicano a ciudadanos guatemaltecos, para continuar mis estudios en la Universidad Iberoamericana. Estoy contenta porque recientemente he finalizado los cursos obligatorios de la maestría en Diseño Estratégico e Innovación.

Como diseñadora gráfica me especializo en diseño de imagen corporativa, empaques, editorial, promocional y publicidad. Durante mi último año en la universidad, trabajé como diseñadora junior en el estudio Tipos Diseño, en dónde aprendí muchísimo sobre diseño editorial y de imagen corporativa. Al graduarme de la licenciatura me uní al equipo de Klaro Comunicación, una agencia de relaciones públicas, en la cual desarrollé proyectos de diseño de eventos, promocional, publicitario, editorial y de imagen corporativa.

Ahora me encuentro trabajando en mi tesis, la cual se enfoca en identificar el enlace entre profesionales creativos como los diseñadores, con los emprendedores que realizan proyectos de innovación social, como Design 4 Kids y Fotokids. Pienso que los diseñadores y los promotores de proyectos sociales, contamos con características compartidas y capacidades complementarias, como el pensamiento holístico, la empatía, la orientación a la resolución de problemas al buscar todas las opciones posibles, el trabajo en equipo y mucho más.

Es un hecho que el diseño añade valor desde el punto de vista de negocio y permite que los productos generen ventaja competitiva en el mercado que se traduce en mayores ganancias para las empresas que sí invierten en diseño como parte de su estrategia. Sin embargo el diseño como herramienta de cambio social aún no se comprende o se aplica por completo. De hecho el diseño llega a verse como un lujo para los proyectos de innovación social, cuando en realidad puede ser una herramienta de gran utilidad y de impacto a mayor escala.

Desde mi punto de vista, Design 4 Kids es una organización que entiende cómo el diseño debe ser aplicado para generar cambio social, a través de los talleres que imparten, brindan el conocimiento y técnicas a los niños, les dan la opción de aprender, crecer y ser personas creativas que toman su futuro en sus manos. Es por ello que estoy emocionada y agradecida de participar como voluntaria virtual en el próximo taller a realizarse a finales de junio en Santiago Atitlán.

Aparte de mi tesis, recientemente he estado trabajando en un proyecto de investigación del consumo de Internet en México, participando en un equipo multidisciplinario con antropólogos, etnólogos, comunicólogos y diseñadores (gráficos e industriales). Estamos realizando investigación cualitativa con técnicas de diseño centrado en el usuario, con el objetivo de proponer estrategias de comunicación directa en medios digitales.

Lo que he aprendido hasta ahora, en mi experiencia profesional y personal, es que no puedes hacer las cosas sólo, sin importar la situación que sea, siempre necesitarás de alguien que te ayude, te apoye, oriente, eduque e incluso ignore porque esto te hace más fuerte. Saber dar y pedir es importante para obtener tus metas.

Admiro el trabajo que D4K y Fotokids realizan, porque a través de la experiencia, los participantes trabajan en equipo, comparten conocimientos valiosos, aprenden y crecen mutuamente. Estoy segura que los niños aprenden muchísimo de los profesionales que les visitan y enseñan, pero me atrevo a decir que también éstos aprenden de los niños y sus vivencias.

Gracias Jeff y a los niños por la oportunidad de apoyar a la distancia, esto será una experiencia genial.

Vanesa Juárez

vane481@gmail.com

vanejua.wordpress.com

Twitter: @vane481

Countdown to D4K4: Our Most Interactive Workshop Yet

It’s now fewer than 3 weeks until our fourth workshop teaching creative and business skills to talented youth in Central America. As in previous workshops, our students will be working with a non-profit client to first understand their communication needs, then create and develop a design solution, and end with a formal presentation of their proposed design to that client. And again, creative and business professionals will travel to Santiago Atitlan to coach the students through the process from beginning-to-end, while also teaching classes tailored to the project goal. It’s a teaching approach we find rewarding for students, for the volunteer mentors, and for the community served by the non-profit.

Something new with this workshop is what happens in this space right here. In past workshops I’ve done my best to post photos and text daily to this blog. This time, instead of me giving my perspective, student will give theirs. Two students will write and post images daily of what’s going on from their point of view. It should be far more interesting than anything I’ve done.

The student bloggers will be mentored by two design-professional from Guatemala, Kitty Florido, and Vanesa Juarez. Ironically Kitty and Vanesa will not be in Guatemala during the workshop. Instead they will connect with the students through video Skype calls, email etc. Avid users of social media, they’ll coach the students in use of this blog, Facebook, Twitter, and Flickr to connect with interested, and interesting people. Aided by other bi-lingual volunteers, they will also translate to and from English to aid understanding.

The client for this workshop is Fotokids, the same organization that has sponsored and taught these students so much of what they know. Fotokids wants to publish a book for their supporters. Working with 19 years of stock photography, plus new imagery being produced during the workshop, combined with new text, in English, this will be the most ambitious design project our students and mentors have tackled in a short one-week experience. It should be very interesting to see how well we pull it off.

Will you join us? Please leave a comment below. Tell us what you want to see before the workshop. Then come back and engage with the student bloggers and their mentors. Leave comments, ask questions, tell them what you want to see during the workshop. It’ll be fun. –Jeff

June 2010 Workshop Dates Set

The dates for the next Design4Kids workshop will be June 16th – 25th. To learn workshop details click here.

Montage of photos from Design4Kids workshop in Santiago Atitlan, Guatemala

Workshop 3, Day 6, 7 – Preparing and Presenting

Mother and Child - Photo by Werner Monterosso

We missed posting yesterday, and thought it best to make the last post from workshop 3 feature some of the best work from the students in this workshop. The photo above was taken during our excursion day on Wednesday when two students paired up with 1 mentor for a cross cultural experience and photo scavenger hunt. One of the photos on the list was mother and child. Werner managed to capture this poignant moment during the event.

Last night the kids chose to stay up late working on their poster designs in preparation for this afternoons’ presentation to their client, Hospitalito Atitlan. We reviewed the work in the morning and had a few hours to relax and sight see before the presentation at 3:00. When the client arrived the kids were rehearsed and ready. They made a professional presentation using PowerPoint and a digital projector. It came off smooth and polished. So much so that the client was quite taken aback. They told us that the work far exceeded their expectations. Below is a three part series designed by Ana Yax. Several other designs were presented by this one was chosen by the students as the best solution for the client.

To cap things off, here are a couple of reflective comments from students in answer to the question “what would you do differently if this was your job in real life.”

Camilo,
If I was a project manager in real life I’d try to be a little more understanding of the designers, that they all have different levels, styles, and ways of designing. And I would see if the were not doing the job well, I would help them. I really liked going out with the professional photographers because I learned a lot more. I also liked doing the food photography because I’ve never done that before.

Josefa
I realize I don’t really like the job of writer because it’s not really my type of work. I’d rather do more of the project management work, and help others where I can without it being dependent on me. In the screen-printing workshop I worked with a partner and discovered that you can get a lot done that way. You can make your design simple and effective by drawing upon the inspiration of others.

Workshop 3, Day 5 – More Classes and Project Work

Sam and Camilo

Sam and Camilo Screen Printing


Today we split the group in two for the morning. Half had classes in screen printing, the other half studied basic camera work and post-processing with Adobe Lightroom software. In the afternoon we all met together and resumed work on the client project, stimulated by the knowledge gained in the morning classes. Below are comments from three of the students.

Camilo pulls a print.Deysi
Today I learned a lot of different things. To experiment with the camera, which is new to me and I will be able to experiment more later on my own. I learned a lot about Adobe Lightroom including how to make a slideshow. I really like Lightroom because it is easy to use and very useful. Also working within my group this afternoon I learned a lot about my fellow students, and came to really admire them. I’ve learned a lot about my own work from them.

Sandy
I feel like I am learning so much and improving everyday. I’m losing my fear to jump right in and experiment with Adobe Illustrator. I’m also learning a lot about using the camera, like how to focus better. I love being here and learning.

Screen Print by Werner

David
Today I learned sooooooo much! For instance I learned the method of screen printing on paper which has better detail than printing on fabric. I’m learning that it is difficult to be the project manager. It’s harder than I ever imagined. At the start of the workshop I thought taking this role would mean that I’d be relaxing a lot. But it’s not like that at all! And it’s especially difficult managing friends.

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