• Pages

  • Advertisements

Workshop 3 Critique

Design4Kids students Sam and Elena collaborate on a poster design.

Sam and Elena collaborate on a poster design.

Welcome to the first-ever Design4Kids Online Student Critique. We’ve invited selected designers to review and comment on the student’s work below with the intention of helping them grow as visual communicators. If you are one of the invitees, thank you for taking the time to join us.

Below in italic type is the creative brief, followed by six first-draft design concepts numbered accordingly and with designers explanations to flesh out the concept where needed.

CREATIVE BRIEF – Design4Kids Workshop 3

Client : Hospitalito Atitlán
Job: Type 2 Diabetes: Prevention and education campaign

The objective of the client’s project is to recognize the gravity of the disease and how to prevent diabetes.

Diabetes type 2 is a chronic disease that affects various individuals that do not eat properly and don’t get proper exercise. In the last few years there has been a rise on cases of youth as young as 20 years old.

To communicate to the general public the details on diabetes we will use media that is accessible, visible and informative, strategically located.

To inform the public about diabetes, focus will be on how to recognize diabetes, who is at risk and what habits will need to be changed in order to prevent it before it becomes a serious health risk.

Thank you for taking the time to meet with us. If there are questions please don’t hesitate to communicate with us at the following phone number 5349-4682.

David Ixbalan, Camilo López
Project Managers
Design4kids, Workshop 3

Please click on each image to enlarge for your review. Then leave your comment in the reply section below the gallery referencing the design number and designer’s name.

At the beginning of your comment please write a sentence or two about your design background; stuff like your design specialty, who you work for, how long, etc. It’s up to you what you want to share, but the idea is to inform the students, mentors, and fellow designer about who you are, so please give us enough to get a sense of your background.

Muchas gracias for taking the time out of your busy day to support the development of these talented teenagers. We truly appreciate it.


24 Responses

  1. Looking forward to seeing the outstanding work produced by the kids. Thanks for including me in the critique.

    • Welcome Mike, thanks for taking the time to join our little experiment. No doubt it’ll be interesting. I hope it works ok in this format. Anyway we’ll soon see. -jeff

  2. Count me in Jeff. Wish i could be there with you guys, and i’d love to help. Can’t hardly wait to see the kids work. Kisses from Brazil! – hey, at what time this will be happening?

    • Hi Rafaella, I too wish you could be with us in Santiago. Your skills and talents will be of great benefit to these kids. I’m glad that you will at least be able to join us virtually and lend the wisdom of your experience and perspective.

      The critique will be happening all day Wednesday Dec’ 9th. Return here anytime that’s convenient for you. It will not be happening live. Hopefully I can figure out how to make the comments post without me having to approve them, so you can all see each others observations. –jeff

  3. Like Mike I to am excited to take part in the critique. Looking forward to it.

    I’m very interested to see how the kids do and to see how your little fourm here works out.

    You’re doing a great work with these youth Jeff and I think it speaks volumes about your caricture and your desire to do good for/to those around you.

    I admire you and your little band of goodfellows, you’re doing good things, you and those folks who have been helping you need to be commended for your hard work and your dedication to this great group of young people.

    Kudos Jeff! I know that’s not why you’re doing it but kudos anyways! YOU’RE A GOOG MAN!!

    Look forward to next Wednesday


    • John, thanks for your much too kind words. Be sure to tell us about yourself when you post your critique. Looking forward to your comments.
      NOTE, having worked with John for nearly a decade, I can attest to his awesome cartooning skills, his huge heart, and his obnoxious sense of humor. –jeff

  4. Thanks for much for the invite! Being a designer/photographer from Guatemala (and not being able to be there) this is something amazing that allows me to be part of this great workshop! Count me in and see you next Wednesday! 🙂

    Cheers from NY!

    • Kitty, I am so pleased that you’ll be joining us virtually. I’m thrilled to have a Guatemalan designer participating and very much look forward to reading your critique(s). –jeff

  5. Hi, thanks for giving me the opportunity to be part of this experience, I know all of us can learn from each other . I’m very curious of the outcome!, mostly because I’m sure the kids are talented and just need the right directions from all of you.


    • Vanesa, I’m so glad that you’re going to join us too. This should be a pretty rich experience, at least as far as the material content. Thanks for participating.

  6. Hi! What a great idea! I’m excited to somehow participate even from far. I am graphic designer that has worked in Venezuela, Mexico and the States. It’s an honor to be here! -Dariela

  7. I would love to help out! Please let me know what I can do. 🙂


    • Jason, great, I am glad you want to help. All you need to do is return to this page next Wednesday to read the client brief, review the work of the designers, and leave your critique along with a little introduction desicribing you and your design background. Thanks for joining us again.

      For other readers, Jason was intrepid enough to join us on the very first Design4Kids workshop last fall. He traveled to Guatemala to work directly with the kids and fellow colleagues/volunteers with very little idea of what to expect. His contribution helped make that first workshop a big success, and set us up to return. We are very grateful to have his continued support.

  8. Hi Jeff,

    Thank you for the invitation. I look forward to seeing the kids work. I am sure your mentorship has inspired these young people!

  9. Jeff –

    Thanks so much for the invitation to participate in the workshop project critique. I look forward to seeing how the efforts of these great young designers progresses throughout the week. What a wonderful program!

    • Jeff, the pleasure is all mine. I am so pleased that you were willing to take the time to give these designs a careful review. After I return to the states next week I’ll post all the final designs to the blog then send you and the other guest critics a note that they are there. I think you will be able to see the impact you made on these fine young designers.

  10. Hi Jeff, hi all,

    A quick thank you for letting me participate in this wonderful project.
    Something about myself? I am a Art Director/Graphic designer with more than 15 years of experience. I was born in Venezuela and studied graphic design in Caracas as well as Milan (Italy) where I now live and work. My work ranges from corporate image, website design, graphic design and book covers. It is a rewarding and fun job, as well as demanding. My advice? Look at the work of others and learn from them. Try always to give the best you have. Keep an open mind and a curious eye. :-))

    • Hola Camille,
      The pleasure is all mine. Thank you so much for taking the time to share your thoughts and observations with these young designers. The fact that you wrote in Espanol was especially impactful for them. It was great to be able to hand the kids your comments and allow them to read for themselves. Ana was particularly affected, and I think you can see the affect of your comments in her final design which was chosen by the group as their premier series to show the client, and hence the one I placed into the home page of the blog. After I return to the states, I’ll post all of the final designs and send all the critics an invitation to see all the results. Thanks again for your participation. I’ll see you on twitter.

  11. Hi All,

    I’m a professional graphic designer in Seattle, and Programming Director with AIGA Seattle. I’ve been practicing for about 4 years.

    I’ll make some general comments, wish I could be there to get into more detail:

    Ana: I like that your designs are very simple and bold. They have a strong visual impact.

    Gaby: I like that you made an expressive use of typography.

    Elena: You show a lot of thought about the personal side of the disease and I can see you have a conceptual direction. I’d like to see this more finished.

    Werner: Your use of color and the image of the man shows an urgency to this problem.

    All: Your designs show a good effort. As a critic, I’d like to see something that makes a connection to how diabetes impacts us everyday (Elena seems to be going in this direction)…food and lifestyle choices are important. You have a chance to educate the public about our choices. I do not speak Spanish, so I’m only evaluating based on the image, sometimes it’s useful to think your audience may not be able to read the words.

    I hope this is helpful and applaud all your efforts. this can be very challenging work!


    • Mark, thanks so much for taking the time to give the students your thoughtful critique. It meant a lot to the kids that professionals such as yourself would take the time to think about what they are doing and make suggestions for improvement. Muchas gracias.

    • Hola Mark, Thanks so much for taking the time to do this. Know that your considered comments meant quite a lot to the kids. Ater I return to the states I’ll post all the designs for you guest critcs to see. The favorite is posted already on the home page. I look forward to the AIGA Seattle design social in January and chatting more personally about the whole experience.

      • Definitely! We’ll be meeting at Grey gallery on Cap Hill in Jan. Hopefully you get the emails.

        Cheers until,

  12. thank you for giving me an opportunity to be part of this! although i would sooooo prefer to be there, this is a great way to see how awesome these students are and how wonderful your project is.

    • Thank you Hazel, I appreciate you taking the time to do this. So sorry I’ve been to busy to reply earlier. Know that your comments are making a difference to these kids.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: