Below in italic type is the creative brief, followed by six first-draft design concepts numbered accordingly and with designers explanations to flesh out the concept where needed.
CREATIVE BRIEF – Design4Kids Workshop 3
Client : Hospitalito Atitlán
Job: Type 2 Diabetes: Prevention and education campaign
The objective of the client’s project is to recognize the gravity of the disease and how to prevent diabetes.
Diabetes type 2 is a chronic disease that affects various individuals that do not eat properly and don’t get proper exercise. In the last few years there has been a rise on cases of youth as young as 20 years old.
To communicate to the general public the details on diabetes we will use media that is accessible, visible and informative, strategically located.
To inform the public about diabetes, focus will be on how to recognize diabetes, who is at risk and what habits will need to be changed in order to prevent it before it becomes a serious health risk.
Thank you for taking the time to meet with us. If there are questions please don’t hesitate to communicate with us at the following phone number 5349-4682.
David Ixbalan, Camilo López
Design4kids, Workshop 3
Please click on each image to enlarge for your review. Then leave your comment in the reply section below the gallery referencing the design number and designer’s name.
At the beginning of your comment please write a sentence or two about your design background; stuff like your design specialty, who you work for, how long, etc. It’s up to you what you want to share, but the idea is to inform the students, mentors, and fellow designer about who you are, so please give us enough to get a sense of your background.
Muchas gracias for taking the time out of your busy day to support the development of these talented teenagers. We truly appreciate it.