Workshop 3 Critique » Design 4 – Ana

Design 4 - Ana

Design 4 – Ana

The first in a series of three posters. The designer intends the explanatory text to appear outside of the hand on all three posters.

12 Responses

  1. The red background is great. The high contrast of red and white really catches your eye. The open hand makes you want to STOP and read. The simple message in the palm says what is most important. My only suggestion, would be to add the logo in the lower right, somewhere in the crease of the thumb and wrist and I think I would suggest that the letter A in DIABETES says vertical with the other letter forms. Great job!

  2. Hello,
    My Name is Bill Crane. I am a graphic designer that supports the marketing efforts of a large aircraft manufacturing company. I took art in high school and decided upon graduation that I would like to attend art school. I have been working as a graphic designer for almost 25 years.

    I was attracted to Ana’s poster concepts because they are simple. The concept is bold, colorful and a playful way to send a powerful message.

    The red concept works very well. Possible improvements on the other two would be to select colors that equal the value of the the red poster. Perhaps a darker blue, orange instead of yellow, or perhaps a green so that you have three distinct, but balanced colors. This way you can use a true silhouette without having to outline it because the background color is too light.

    I like the supportive copy inside the silhouette. I would try doing that in all three posters. Short and to the point messages. Avoid hyphenations and widows.

    Otherwise, these have real potential.

    • Hey there buddy. Thanks so much for taking the time to participate, and forgive me for the slow response. It was so great to be able to share your thoughts with the young designers, and if you take a look at the final designs posted on the home page, you’ll see that Ana made good use of your advice. Thanks again for your support. See you at the office on Monday.

  3. Hola Ana! La idea de tres posters en lugar de uno me parece buena. Lo que me llamo la atención de este diseño fue la mano diciendo “Alto” para leer. Cuando vemos una mano con los cinco dedos extendidos, podemos pensar que te refieres al número 5, así que en este diseño te diría que acentuaras más el “Tipo 2″ del título. Trata de incluir también más información de la diabetes. El rojo del fondo y la silueta de la mano lo hacen destacar.
    —————————————————
    Hello Ana! the idea of a series of three posters instead of one is great. What got my attention was the hand saying “Stop” so I could read. When we see a hand with the five fingers like that, sometimes the first thing that comes to mind is the number 5, so I’d recommend you to make the “Tipo 2″ on the title bigger. Try to include too more information about diabetes. The red background and the hand silhouette is what makes this series of designs to pop.

  4. I love how the first fast visual of this design reads. It gets my attention and makes me want to see what it is about. I like the text inside the hand, just layed out properly I think would look great. The way you are playing with type on the Diabetes word is very nice too. I like the series of posters like this one but as one of the commentators said, I also suggest to make the others color tones the same as this red since the other colors are kind of light and don’t make such a visual impact.

  5. I’m Jeff Fisher, owner of the design firm Jeff Fisher LogoMotives and a specialist in identity design and branding. In my 31 years as a graphic designer I have also been the advertising designer for a newspaper, the art director of a group of medical publications, an advertising agency art director and creative director for a clothing company. In addition, I am the the author of the books “Savvy Designer’s Guide to Success” and “Identity Crisis!” I am currently writing a book about typography in logo design.

    I was immediately drawn to the simplicity of Ana’s posters series from a design perspective. They are bold, attractive and attention-getting for such a cause-related brief. I appreciate the fact that, without an age-defining photo image, the design could appeal to all ages in conveying the message about diabetes. The imagery would translate very easily to posters, print advertising, event signage and other applications. The fields around the hands in each design would allow for placement of some simple customizable text, the inclusion of logos and any other elements depending on usage of the design. I do think it would work well to maintain consistency in each design by having the primary message within the hand graphic. Having the “A” on its side within the word DIABETES is a clever way to draw attention to the design – and perhaps present a subtle message of disorientation, or that not all is well in regards to diabetes, by having something visually out of place. It might be wise to move the “A” up a bit to give the “I” letterform a bit more definition. As the others have mentioned, I would also recommend the use of stronger colors on the other two designs in the series.

  6. Well, as a brazillian and a native portuguese speaker, i’ll try to do my best here without souding like an amateur. in advance, sorry for any misspellings.
    Really loved this idea. High contrast posters are always eye-catching, and the use of color and form here is working as it should – simple and direct – it reminded me of Saul Bass movie posters. I believe it would be even more effective if the hand sillouette was making the “diabetes tipe” number (1,2,3), and not the “stop” sign. It would create a better link between the 3 posters and the theme.
    I also think a black sans-serif type would work better here, and please avoid hyphenations, cause they make the text look like it isn’t “fitting”.
    Great job, Ana!!! ;D

    • Hello Rafaella, thanks so much for your comments on the students work. Please forgive my tardiness responding, between the workshop and a followon scouting trip to Honduras, I’ve been a little distracted. I’m sorry that you could not be with us in person for this workshop, but am very happy you could make an impact on the kids in this way at least. Perhaps you can join us for a future trip. We’re already beginning to plan the next couple of workshops. Will tweet and post dates as soon as I get them.

  7. Hola Ana,

    Me gusta mucho este afiche, muy grafico y fuerte. Me gusta que hayas trabajado la palabra diabetes hasta casi convertirla en un logo. Estoy de acuerdo con los comentarios de los colores, rojo funciona muy bien, los otros dos deberian ser mas oscuros pero colores siempre saturos. Me gusta el texto adentro de la mano, ten cuidado con las otras manos y el espacio para escribir, asegurate que tengas suficiente espacio. Siento la necesidad de ver algo mas, puede ser el logo o algo que me informe mas sobre la enfermedad, tal vez pensabas hacerlo en los otros 2 afiches? Eso si, lo bonito de este afiche es el uso de pocos elementos, trata de no perder esto.
    Ten cuidado con el texto adentro, con tan poco testo las palabras no deberian estar cortadas, te convendria hacer esta parte manual, separar las lineas de texto tu misma y no dejar que lo haga el programa por ti.
    Espero ver la serie completa!

    Hello Ana,
    I really like these series, very graphic and strong. I like the fact that you transformed the word diabetes into almost a logo. I agree with the color observations, red works well, the others should be darker but equally saturated. I like the text inside the hand, be careful with the other silhouettes and the space inside for the text, make sure you have enough space. I do feel the need to put something else, could be the logo or some more information about the disease, maybe you were thinking of putting it in the other 2 posters? Whatever your choice don’t loose your strong point in this poster, few elements.
    Watch out for the inside text, with so little text the words should not be hyphenated, you should do this step manually and not let the program do it for you.
    I would love to see the complete series!

  8. Felicitaciones Ana, la silueta de la mano es simple y directa, por ello hace que tu poster llame la atención y comunique el mensaje. Como lo han expresado en otros comentarios, hacer una serie de posters es una buena idea ya que permite dar el mensaje por etapas, sugiero emplear colores de más contraste y significado en los dos poster restantes, el rojo es muy buena elección. Podrías divir los poster por color y contenido: Rojo – efectos de la diabetes en las personas (daños, enfermedad), Amarillo – prevención de la diabetes, Verde limón (síntomas de la diabetes). En el títular, colocar todas las letras verticales permitirá la lectura más fácil.

    —————–
    Congratulations Ana, your idea is very clear and direct, that’s why I think it would work very well. I suggest making the three posters about the main information of diabetes: Red— the effect of the disease, Yellow — how to prevent diabetes, and Green — Diabetes symptom. Take care of the spelling and make vertical the “A” in the title. Good job!

    • Vanessa, thank you so very much. Your comments really meant a great deal to Ana especially. And I appreciate that you wrote in Spanish so she could read for herself. Her eyes light up as she poured over your words. Muchas gracias for helping make this workshop successful.

  9. Hola amiga! i have been in design and graphics for over 11 years, art is my passion and i use it in conjuction with nonprofit. i work in Phoenix AZ for the world’s 1st and largest food bank as the senior designer/webmaster. i have traveled to Guatemala and do projects in Santiago with a school of homeless children.

    i love this design, the colors are bold, design is simple and the use of negative space really helps to draw your eye to the important info.

    the use of the hand really adds a human connection to it, attaches emotion to the project and the message behind it.

    although i love strong use of colors, i have found that the public reacts to it differently and the effect may be too strong for your viewers. play down the colors a little to a place you and your client can be happy with.

    using the word Diabetes as part of the design is a wonderful way to empower the message.

    GREAT JOB!!!

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